INTERNAL GROWTH:
IS WHEN A FIRM GETS BIGGER BY SELLING MORE OF ITS PRODUCTS, THIS IS ORGANIC GROWTH AND TENDS TO BE MORE GRADUAL.
GROWING THROUGH INCREASING ITS TRADING IS SLOWER AS IT TAKES TIME TO PENETRATE THE MARKET AND INCREASE SALES.
IT IS LESS PROBLEMATIC AND DESTABILISING THAN SUDDEN CHANGE.
INTERNAL GROWTH MAY ALSO NOT SUIT SOME MARKETS,IF ITS A NEW MARKET WHERE GETTING MARKET SHARE IS THE MOST IMPORTANT THING INTERNAL GROWTH IS SLOWER THAN EXTERNAL.
WHEREAS EXTERNAL GROWTH TENDS TO BE MORE SUDDEN .
Comments
No comments have yet been made