London games- As geography rebranding ... 3.5 / 5 based on 2 ratings ? GeographyAS Created by: AmyCreated on: 21-01-12 15:57 Why does London need re branding Economic: low skill and wage economy low levels of qualifications highest rates of unemployment in 2007 Social: most diverse area in the uk 4`% of population are under 24 high proportion of single parents lack of affordable housing environmental: large number of brownfield sites illegal waste has been dumped in some canals negative issues put off visitors and investors 1 of 4 Strategies used to rebrand economic: olympic park 1.9 million square feet shopping centre- biggest in europe jobs will be creates upgrading the entire rail network- lasting benifits Social: construction of the games- help address some issues. vocational training has helped to provide skilled workers low coast housing estate has been built Environmental: The money boost from olympics used to clean up london recycling teaching about environmental issues of cleaning up 2 of 4 Keyplayers Greater london Authorities private buisness sponsorship national lottery phillathrapists departement of culture thomas cook coca cola 3 of 4 Success of re-branding hoped to be 40,000 new homes hoped to be 50,000 new jobs olympic park will remain a big attraction 4 of 4
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