Loftus & Palmer 0.0 / 5 ? PsychologyMemoryASAQA Created by: jatyizationCreated on: 04-02-14 16:34 Loftus & Palmer Loftus and Palmer 1 of 11 First Experiment First Experiment 2 of 11 Method Method Laboratory Experiment Independent Measures Design 1st Experiment DV: Speed Estimate 2nd Expewriment DV: Reporting seeing broken glass 3 of 11 Procedure Procedure 45 Students 5 conditions with varying severity of the verb 4 of 11 Results Results Smashed = 40.8 Collided = 39.8 Bumped = 38.1 Hit = 34.0 Contacted = 31.8 5 of 11 Second Experiment Second Experiment 6 of 11 Procedure Procedure 150 students ( 3 groups of 50) Asked questions about clip Critical question asked 1 week later: Did you see any broken glass? 7 of 11 Results Results Smashed Yes = 16 No = 34 Hit Yes = 7 No = 43 Control Yes = 6 No = 44 8 of 11 Explanation Explanation Two types of information make up memory: information percieved during an event and information supplied after an event Broken Glass = More severe accident 9 of 11 Evaluation Evaluation Strength Precise control over variables Establishes cause and effect Weaknesses Low ecological validity = more difficult to generalize Student sample = Less experianced drives / better on memory tasks 10 of 11 Criticism and Praise Citicism and praise Criticism: Other factors may influence memory memory can be retireved again in correct conditions Praise Useful applications in Law Wider implcations 11 of 11
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