Lecture 8: Group performance/productivity
Social facilitation-key findings-co-performance, mere presence effects etc. Husband & Wife problem. Divisible & unitary problems. Why brainstorming does not work. The ringleman effect-tug of war- social loafing, free rider mainly, avoiding exploitation. Kerau & Williams: Loss through social loafing. Reducing motivation loss. The Kohler effect & explanations- put more effort when with someone else, your performance highly identifiable.
- Created by: Marie
- Created on: 11-06-12 21:56
Group performance & productivity
Learning aims & outcomes:
Familiarity with social facilitation effects, their relation to task characteristics, and alternative explanations
Awareness of Steiner’s proposals regarding factors determining group performance
Appreciation of reasons for performance loss on certain types of task
Group performance and productivity
Do groups out-perform individuals?
Are two (or more) heads better than one?
What we know already
Asch: majority defeats truth
Sometimes
Minority opinions are not welcome
Social facilitation
Co-performance effect: a consequence of mere presence
Triplett (1898) performance improvement
Allport (1924) performance decrement
Explaining effects of task complexity
Time to complete task in seconds
Zajonc, Heingartner & Herman, 1969
Social facilitation
Mere presence effects:
Triplett (1898) performance improvement
Allport (1924) performance decrement
Explaining effects of task complexity:
Zajonc (1965) arousal/drive: increase in speed, strength, probability of dominant response
Difficult/complex tasks require non-dominant responses. Therefore arousal impairs performance
Social facilitation: meta-analysis
Will you perform better in exams with or without others present?
Bond & Titus (1983)
241 experiments; 23,970 participants
Effects are real (facilitated performance of simple well-learned tasks, impaired performance of complex, less well learned tasks)
…but small
Social facilitation and expertise
If the presence of an audience is arousing and arousal reinforces dominant, well-learned responses, what audience effects should be expected when the performer is a relative novice versus an expert?
Whose performance will be most affected and in which direction?
Social facilitation
Effects on novices versus experts:
Paulus & Cornelius (1974) gymnasts
Forgas et al. (1980) squash players
Sokill & Mynatt (1984) basket ball players
In all cases the experts’ performances were adversely affected by audiences; there were no effects on novices
Social facilitation: mere presence
Zajonc (1980): arousal due to social uncertainty – i.e., about audience reaction
Schmitt et al (1986 ) performing before an “inattentive” audience
Suggests concern about evaluation or competition is not important. Mere presence of another is arousing
The mere presence—arousal link
Research on social support: effect of presence of others in stressful settings
Cacioppo et al (1990): lack of physiological arousal resulting from observation by others
But: did fin evidence indicating heightened attentiveness
Effect of audience evaluation
Does audience need to be attending to, evaluating performer?
Guerin (1986) uncertainty is greatest when we cannot monitor others’ reactions
•
Social facilitation: evaluation apprehension
Cottrell (1972) arousal due to learned association between presence of others and reward/punishment following from others’ evaluations
Cottrell’s non-observing audience study
No effect when others present cannot observe
Knowing one may be evaluated by others is responsible for “social facilitation” effect
Another look at Schmitt et al. (1966)…
Schmitt et al. 1986
Implications?
Mere presence produces facilitation effect
Evaluation apprehension produces an even greater effect
Not immediately apparent unless one considers only the performances on the well-learned tasks
Schmitt et al. 1986
A further comparison:
Schmitt et al. 1986
Evaluation apprehension
But: Bond & Titus meta-analysis:
Amount of evaluation did not affect degree of social facilitation (across studies)
Social faciliation: attention conflict
Sanders & Baron (1975)
Social facilitation effects arise when there are conflicting demands on attention.
S&B show distraction, from whatever source, has exactly the same effect as the presence of others
Social facilitation: task irrelevant processing
Paulus
Division of attention aids performances that are highly automatized, interferes with performances that require attentional resources
The point is: well learned tasks are more likely to be performed automatically, without conscious attention to them. Such attention actually interferes with an automatized performance; distraction or divided attention means one is less likely to pay explicit attention to what one is doing in performing the task
Performing as a group
As a very broad generalization: groups are more effective than individuals, but individuals are more effiicient.
So which should we prefer?
It depends…
Steiner (1972): three factors determine group performance (group potential productivity)
1)Task demands: divisible vs unitary; optimising vs maximising
The husbands and wives problem
Three married couples are trying to cross a river. The one available boat can only carry three people at one time. Only the husbands can row. No husband would allow his wife to be in the presence of another man unless he also is present.
What kind of a problem is this? Divisible or Unitary?
It is unitary; you cannot divide it into bits and have different people do the different bits
Performing as a group
Steiner three factors determine group performance
1)Task demands: divisible vs unitary; optimising vs maximising 2)Group resources: talents, skills, knowledge, numbers, strength 3)Process by which group interacts to perform the task 4)(add?: urgency)
Re. task urgency
This is not really an intrinsic feature of a task
Rather it refers to circumstance that might lead us to favour effectiveness over efficiency. For example if you want to invent an atomic bomb before your enemies do, you might well be prepared to accept a lot of inefficiency by having huge numbers of scientists searching for the solution in order to increase the chances of getting the answer quickly
Process by which group interacts to perform the task
a.Disjunctive task – one solution must be selected. (Select the solution proposed by the most proficient member?) b.Conjunctive task – group’s productivity is tied to that of least proficient member c.Additive task – group product is sum (or sometimes average – note: in Hogg & Vaughan is distinguished as a fifth possibility -- a “compensatory task”) of members’ contributions d.Discretionary task -- Group may combine contributions as they please ● ●
Disjunctive tasks
Laughlin (1988): task types
a.Preference: b.Intellective – easily demonstrated (Eureka problems – e.g., husband-wife) c.Intellective – not easily demonstrated
Group decision making
Hall & Watson (1971) Intellective task,– optimal answer, but not easily demonstrated. Groups do better than the average of the individuals within them, but seldom exceed, or even match performance of the best individual. Why?
Preference for conflict avoiding strategies, e.g., convergence on consensus (Sherif); majority vote; turn taking
Relational vs socio-cognitive resolutions (Doise & Mugny, 1984; group performance on a Piagetian task)
Imperfect information sharing
Groups may fail to achieve their maximum potential because of imperfections in information sharing
Sharing information in groups
Imagine the following situation:
Five individuals each have some information relative to a choice.
They each know the same three things that favour choice A and each knows one different thing that favours choice B
Individually, therefore, each should favour choice A.
But collectively they have five bits of information favouring B, only three favouring A
Information sharing in groups
•Shared and unshared arguments •Stasser & Titus (1985): Groups are not very good at ensuring non-common arguments are shared •Sharing common arguments will tend to polarise the group, especially if the non-common arguments favour the alternative •(note, therefore, this also applies to polarisation in group decision making)
Disjunctive tasks
Laughlin (1988): Decision rules
1.Majority (or plurality) wins 2.Truth wins (if proposed) 3.Truth wins (if proposed and recognised by others)
As task solution becomes less easy to demonstrate, decision rules seem to shift from 2 to 3 to 1.
Two alternatives for groups
Davis & Restle (1963)
a.hierarchical – the most able, best informed dominate b.Egalitarian – contributions distributed, and valued, equally
Egalitarian approaches are more common, especially in ad hoc groups
Group member characteristics
Husband and wife problem
Shaw (1932): 14% of individuals in her sample could solvethe problem
Shaw’s explanation for superior performance of groups:– better error checking
But more likely explanation: greater likelihood of group containing one solver. Therefore, larger groups > better performance
The horse trader problem
A man buys a horse for £20
He sells the horse for £30
He buys it back again for £40
He sells it again for £50
How much does he make (or lose) over the course of these transactions?
Group member characteristics matter
Horse trader problem is unitary, optimizing, disjunctive
Any group containing a solver should be successful, but many still fail because:
The “solver” does not talk much
The “solver” has low status
Recall social influence effects
Additive tasks (and effects of group size)
Ringleman (1913) Pulling on a rope: Average force per person was 63kg
What happens if you add their contributions together?
Additive tasks
What Ringleman got:
2 person group theoretical 126kg
Actual 118kg (loss: 8kg)
3 person group theoretical 186kg
Actual 160kg (loss: 24kg)
8 person group theoretical 504kg
Actual 248kg (loss: 256kg)
Production loss - Ringelmann
Losses in additive tasks: motivation explanations
Social loafing “my contribution will not be noticed”: the larger the group
Free-riding “my contribution will make no difference”: disjunctive groups – the worst member. Conjunctive– the best member
Avoiding exploitation “I don’t want to be the sucker” – lack of confidence that non-contribution will be penalised -- justice
Additive tasks
Latane, Williams & Harkins (1979) cheering and clapping
Accounting for production loss in additive task
Distinguish:
motivation loss
coordination loss
In these tasks each accounted for about half the production loss
Conditions that reduce motivation loss due to social loafing
Karau & Williams review of evidence
Increasing the following will reduce motivation loss:
Identifiability & uniqueness of individual contributions
East of evaluating individual contributions
Members’ task involvement and accountability
Task attractiveness
Strength of identification with group
Brainstorming
An additive task
Maximising rather than optimising (explicit instructions – Osbourn, 1957)
“the average person can think up twice as many ideas when working with a group than when working alone”
Groups of four out-perform individuals two to one
But they don’t out-perform four individuals (i.e., a nominal group of the same size)
Why brainstorming doesn’t work
Diehl & Stroebe (1990) – production blocking
Comacho & Paulus (1995) – evaluation apprehension
Paulus & Dziondolet (1993) – social matching
The Köhler effect
Köhler (1926) compared performance of individuals and pairs
Effect greatest when difference in ability was moderate
Hertel et al (2000) did not replicate this
Messe et al (2002): the critical difference is knowledge of other’s ability
Ringelmann vs Kohler
They seem to report opposing effects
Why is there a difference?
Is it something to do with the nature of the task?
Is it because social comparison is easier in the Kohler task?
Is it because performers are more readily identifiable with their own performance?
The Köhler effect
Other work indicates:
Social comparison (information about what is an appropriate performance level) does not play a role
Task nature (compensatory) is critical
Identifiability of performer is also critical
Other group effects
Compensating for less capable group member -- Williams & Karau, 1991
The husbands & wives problem
Solution: Let us denote the three couples: H1-W1, H2-W2, H3-W3.
H1 rows across with W1, leaves her on the other side and rows back. Comes back with H2 and H3. H1 gets out, and H2 plus H3 row back. They pick up W2 , leaving W3 behind, and H2, W2 and H3 row back. H2 and H3 get out, H3 rows back again to fetch his own wife, W3, and returns with her.
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