Key Terms and Definitions for Section A

A method of grouping television programmes or other media texts according to a common set of factors knows as conventions.

GENRE

How a story is told/how a plot unfolds before an audience.

NARRATIVE

Where media texts and organisations operate in a way that provides promotional benefits to both parties.

SYNERGY

A picture or gathering of signs that operates together to create meaning.

IMAGE

Can be used to describe a product of the media. Examples include films, magazines, and television programmes.

TEXT