KEY TERMS

REBRANDING

DEVELOPING A PLACE TO REPOSITION ITS IMAGE AND CHANGE PEOPLES IDEA OF IT, HELPING TO SELL THE PLACE TO A TARGET AUDIENCE!

REGENERATING

POSITIVELY TRANSFORMING THE ECONOMY OF A PLACE THAT HAS DISPLAYED SYMPTOMS OF DECLINE!

REIMAGING

POSITIVELY CHANGING THE STANDING AND ECONOMY OF A PLACE THROUGH SPECIFIC IMPROVEMENTS E.G THROUGH SPORTING EXCELLENCE!

(MANCHESTER COMMON WEALTH GAMES)

STAKEHOLDERS

INDIVIDUALS, GROUPS OR ORGANISATIONS THAT HAVE A PARTICULAR INTREST IN A PROJECT. THEY MAY BE INVOLVED FINANCIALY OR EVEN EMOTIONALY IFF THE DEVELOPMENT IS IN THEIR NEIGHBOURHOOD!

FARM DIVERSIFICATION

FARMERS SETTING UP NEW, SOMETIMES NON AGRICULTURAL ENTERPRISES TO INCREACE FARM INCOMES!

E.G SELLING CRAFTS OR SPECIALIST FOODS AND LEISURE ACTIVITIES.

QUANTITATIVE DATA

INFORMATION THAT CAN BE EXPRESSED NUMERICALLY.

E.G THE NUMBER OF VISITORS IN 1 HOUR.

QUALITATIVE DATA

INFORMATION THAT IS NOT NUMERICAL IN NATURE.

E.G SKETCHES AND INTERVIEWS.

MEAN

THE ARITHMATIC AVERAGE OF ALL THE DATA.

INTER-QUARTILE RANGE

THIS CONTAINS 50% OF ALL THE SCORES OF DATA.

MEDIAN

THE MIDDLE POINT IN A SET OF DATA.