To investigate whether people were more likely to obey those with visible signs of authority.
Field experiment involving 3 male volunteers, each dressed as either a policeman, a milkman, or casual sportswear. These men asked people on the streets of New York tasks, e.g. asking for money for a parking metre.
Participants were most likely to obey the policeman
Findings support the idea that obidience is related to the amount of percieved authority.
- Field experiement so high ecological validity and mundane realism
- Decreased control, and more ethical issues, e.g. informed consent and deception.