key features of the new consumer society

  1. Advertising
  • films invested in advertising campaigns to increase sales and profit
  • more access to media through magazines,radio etc
  • advertsing techniques like:Catchphrases,Colourful adverts and targeting audience
  • availability of credit means that you could buy now pay later
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Household appliances and electrical goods

Household appliances and electrical goods

  • by 1927 two thirds of US homes had electricity which stimulated demand for electrical goods
  • there were new range of household elcetrical appliaces like: vacuum cleaners, washing machines, refrigirators, irons, radios and gramophones.
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New types of consumer stores

New types of consumer stores

  • Development of department stores which sold a range of Consumer goods
  • The first supermarket (the piggly wiggly store) opened in 1916 in memphis, tennessee
  • Chain stores began to appere (F.W. Woolworth & J.C Penney).
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Advertising

  1. Advertising
  • films invested in advertising campaigns to increase sales and profit
  • more access to media through magazines,radio etc
  • advertsing techniques like:Catchphrases,Colourful adverts and targeting audience
  • availability of credit means that you could buy now pay later
3 of 3

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