Key Assumptions

Information Processing

• Processed in a linear way
• Information taken in by senses and processed
• When information is remembered it is encoded in the brain
• When recalling an remembering information is retrieved from storage

Computer Analogy

• Human brain is like a computer
• Computer receives input via a keyboard and brain through senses
• Both process information - however, humans can make mistakes
• Computer produces output as print out or screen display and humans through writing and language
• Humans more complex - body language and emotions