Minority influence- which occurs during discussion. Research suggests that sometimes one or two jurors who are out of step with the majority, can sway the group round to their minority opinion.
Moscovici showed that 32% of majority pps conformed to the minority view that coloured slides were green at least once - It was found that pps answered incorrectly (in line with the minority) on 1.25% of trials when the minority said ‘green’ most of the time but went up to 8.42% of trials when the minority were completely consistent in their answer of ‘green’.
This suggests that consistency of the minority was an important factor in changing the majority’s opinion.
+Nemeth & Brilmayer. He used a mock jury trial set up, when the jury were deciding on compensation after a skiing accident. He found a minority juror who was consistent yet flexible, and prepared to move in the direction of the majority, was able to shape the majority’s decision – particularly if they could get the majority to discuss and debate the arguments that they were putting forward.
This suggests that in some circumstances, a jury’s decision can move towards the view of just one or two jurors rather than the majority.
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