Interviews

Part of the research methods AQA psychology

HideShow resource information
  • Created by: Daisy
  • Created on: 23-05-12 12:07

INTERVIEWS...

Participants are directly asked face to face about their feelings, beliefs and attitudes

1 of 5

INTERVIEW DESIGN

  • Make sure participants are aware of their right to withdraw and confidentiality
  • Make sure the questions are not ambiguous or leading
  • Decide how responses are to be recorded, eg, a tape recorder
  • Make a that a representative group is sampled
2 of 5

TYPES OF INTERVIEW:

STRUCTURED INTERVIEW

  • Questions are pre-determined and said in a set order
  • Gives data easy to analyse, however answers cannot be followed up as questions are in an order

UNSTRUCTURED INTERVIEW

  • Some questions may be considered in advance but new questions are developed as the interview is happening
  • Answers can be followed up, however there is a greater risk of the interviewer biasing the direction of the interview

SEMI-STRUCTURED INTERVIEW

  • Start with pre-determined questions but then develop new ones in response to the answers given
3 of 5

STRENGTHS

  • Enable complex issues to be explored in depth


  • Gives detailed qualitative data


  • Allows interviewer to clarify any meanings
4 of 5

WEAKNESSES

  • More time consuming than a questionnaire
  • Data hard to analyse
  • Interviewer effects
  • Social desirability
  • Ethical issues:
    • Protection from harm: Participants may get upset at asking personal questions
5 of 5

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Research methods and techniques resources »