internet advertising

the purpose of organisations using internet advertising:

- it can be targeted at particular customers

- statistics can be gathered easily

- it is cheaper than traditional advertising, e.g. tv adverts

- it reaches a wider range of customers, and reaches them faster than traditional advertising

INTERNET ADVERTISING USING SOCIAL NETWORKS

-many social networks use the information they know about users to target adverts at certain users

- organisations pay fb etc to displays adverts on particular users pages

- fb with more than 800 million users can select customers by location, age and specified interests

viral marketing

this is when an organisation creates interesting and entertaining content that makes people want to share it with their friends using social networks

viral marketing is used if:

- the content 'goes viral' it spreads very quickly

- it is cheap because the organisation dont pay for their adverts

- memorable content means that people remember the brand name

online targeted marketing is about concentrating online advertising on the people who are most likely to buy a product

it works by collecting online data from

- cookies 

- transactional data

- social networking

- personal information from online profiles

THE ORGANISATIONS THEN QUERY THE DATA AND IT ALLOWS THEM TO SEND ADVERTS WHOSE AGES GENDER INTERESTS OR PREVIOUS PURCHASES SUGGEST THAT THEY MIGHT BUY A PARTICULAR PRODUCT

PERSONALISATION TECHNIQUES ARE USED IN TARGETED MARKETING. they make adverts relevant to a particular customer using their personal information, they have the aim of persuading the customer to buy related products

To AVOID targetted marketing you can:

- opt out of sharing your personal information  with other organisations when creating online accounts

- DELETE COOKIES

- be careful with the personal information you add to online profiles