The Rise of Big Business
- Industrialization revolutionizes world economy
- Period of lowering prices
- Everyone is better off, but gap between rich and poor grows.
How do I make profits when prices drop?
Profit=Revenue-Costs
MUST LOWER COSTS
- Cheaper Materials
- Cheaper Labor:
- Immigrations, Deskilling
- Vertical Integration: own every part of the production process-Swift, Carnegie
- Horizontal Integration
- By your competitors
- Ex. Rockefeller
- Become more efficient-scientific management
Increase Revenue
- Consumer Culture-marketing, catalogues, traveling salesmen
- Labor Gets Organized
- Two Routes to Better
- Situation: Elections, Employers
- Will industrialization bring property or permanent poverty
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