Assumptions: This focuses on the way people differ e.g. in the Griffiths study, it focuses on the way Regular gamblers and non-regular gamblers differ. AND. Assumes what makes us individuals makes us behave as individuals e.g. In the Thigpen and Clckley study Eve had a mental disorder which made her behave the way she did.
Strengths: Individual Differences are an important element of ppls behaviour which is often ignored by other approaches e.g. in the Griffiths study it focuses on how gambling affects a person's behaviour. AND. We can then make generalisations or we can focus on individual case studies e.g. in the Thigpen and Cleckley study we could either generalise from the findings of Eve or we could focus on her alone.
Weaknesses: Cannot make generalisations about ppl from case studies alone e.g. the Thigpen and Cleckley study is only about Eve so we can't generalise. AND. may be used to emphasise differences which can lead to discrimination e.g. the Rosenhan study was where the pp left with a Schizophrenia in remission title whcih could lead to discrimination.
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