- Inclusion in Asquith/Lloyd George governments
- Resulted in Conservatives taking key executive posts in the inner cabinet = without winning an election, Conservatives were in a position of authority for the 1st time since 1905
- Consistent support of the war - wins patriotic vote
- about one third of the working class voted for Conservatives due to their consistent support of the war
- 1918 electoral reform benefits the party
- 40% of women voted for Conservatives
"Conservative seats in the Home Countries with expanding populations were sub-divided to form several new constituencies, whilst many Liberal seats with small electorates in the West, the North and in Scotland disappeared"
- Stuart Ball
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