Does the methodology of the approach focus on the study of individuals as a way to provide unique insights into human behaviour (IDEOGRAPHIC) or does it study large groups of people with the aim of developing general laws and theories that can be generalised to all people (NOMOTHETIC)?
The nomothetic approach is in line with scientific principles, as it means that rules can be generated that allow us to compare between groups of people, as well as making testable predictions. The ideographic approach conversely does not produce results that can be generalised to all people, which limits its usefulness.
The ideographic approach however allows for greater understanding of the individual, treating each person as a distinct individual. The nomothetic approach does not take into account the uniqueness of each person, meaning that it can only give a superficial understanding of an individual.
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