Re-Organisation of the Party
- Re-launch took place 27 Feb 1925 in Munich beer hall.
- Moved from bullet box to ballet box.
- Re-launched the party because of the golden 20s - government were becoming well liked.
- Spread across Germany.
- Adapted to people's interests - Gauleiters (local activists) helped him.
- Created a party manifesto so people knew what to expect.
1 of 6
Winning over the Middle Class
- In 1928 Nazis changed their appeal from working class to middle class.
- Changed policies to attract middle class.
- Policy about a strong Germany.
- Farmers were very popular and had issues with Weimar's policies - Hitler picked up on this.
- Appealed to big businesses - which became the biggest contributors.
- Crucial to Nazi control in 1930s.
2 of 6
- Party needed more party members.
- Hitler felt having a loyal support base for the party was crucial to electoral success.
- Less than 30 members.
- People who came and watched rallies and meetings had no connection or real commitment to the party.
- Increased membership year on year from 1925-1929.
- 3000 members in 1924 and 150,000 members by 1929.
- Nazis had to put in effort to gain huge supports.
3 of 6
- Nazis sent on evening classes for public speeches.
- Changed policies for each individual area.
- Said what people wanted to hear.
- Clear propaganda.
- Shaped policies to what people needed and wanted.
4 of 6
Winning over the Working Class
- Working class saw a lot of appeal in the anti-semitism message.
- Lots of meetings and rallies.
- Biggest group at the time for working class.
- Traditionally the working class had supported the left wing.
- Gained support throgh propaganda.
- Nazis presented themselves as building blocks for German reconstruction work.
5 of 6
Mein Kampf & Implementation of Key Ideological Ide
- Hitler wrote whilst in jail in 1925 - about his life.
- It contained his ideas for what he wanted Germany to become under the Nazis.
- His national fame had become such that Mein Kampf became a best seller.
- An ideological point was a system where one man would be in charge.
- Another policy was an anti-semitic policy.
- Hitler & the Nazis did not hide they were racist.
- He made a link between Jews and Communists.
6 of 6