How magazines use their front covers to create representation.


What is the masthead

The title of magazine, letting the reader know what company they are reading from.

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What is the strapline/sell line

The subsidary heading or caption underneath the title of the magazines.

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What is the main image/cover star?

Often grabs the readers attention through the use of a celebrity of person of interest.This will usually link to a feature within the magazine of the main story

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What is the lead article?

This is the story which is given the most prominence and importance on the front page. This is the story that is usually used as the main focal and interest point of the magazine, especially if it accompanies the cover star

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What is the cover line?

These are short sentences which outline the most attractive stories and content of that particular issue. These sentences usually use a personal mode of address to make the reader feel as if it is personal and specific to them, meanign they're more likely to purchase a copy

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What is the puff on the cover?

A feature on the cover which acts as a promotional area or includes other items that a percieved as value to the purchase. This could be free makeup, memberships to the magazine, or a childs toy if its a childs magazine.

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Which side is heavily used for stories?

Usually the whole left third side - this contains the cover line and any other insentives to purchase the magazine.

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How are the size of photos used?

Images used on the magazine front cover are organised by their size - the image will be larger if the magazine company want to give this more prominence of feel it it more valuable to the front cover. This technique is used to etablish a story hierachy. Usually, there is one main, primary image used to accomany the main story, and then a selection of smaller, secondary images across the cover.

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