An iconic sign is a direct picture of the thing it represents, although this is often simplified to provide a basic reference for the reader.
Iconic signs tend to be simple ones offering a straightforward representation of what they stand for.
These draw on association or connotation (see later slide) that creates a certain symbolic meaning. This would have either a negative or positive reaction to the reader and makes the symbol more memorable.
This can be seen in charity logos: For example, the amnesty international logo is of a candle wrapped in barbed wire. The candle symbolised hope and light whereas the barbed wire is associated with war and restrictions.
Space with no writing on it – this can reflect formality and age audience. Leaflet and posters will have more white space because it will make it a more attractive text to read easily.
The title of a newspaper or magazine at the head of the front or editorial page
Deviant spelling is spelling which deviates from the standard spelling of words such as in ‘Kwick Fit’. This makes the company more memorable.
How a text works together as a whole – Layout, use of pictures
The psychological or cultural association of a work or, in the case of graphology, how a picture ‘speaks’ to the reader. Don’t forget to put how the author would want the reader to be affected.
The different Font, Size, Colour and shape can emphasise points – this can be seen in power texts.