examines everyday ritual of good manners - interaction rituals
see it as modern world we have started realy worshipping the self and the interaction rituals are all about this worship.
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Natur of Deference and Demeanour:
Says he calls the everday exercise of politness ritual because he is borrowing from Durkheim on primitive religion
need others to help you if there is to be any evidence outside your own head that you have a unique self.
have to behave towars them in a way which suggest you have a unique self (your demeanour)
also they have to behave towards you as if you had a unique self (show deference)
your opinion of self depends on others being civil to you, treating you properly.
our society has a moral order and this order has rules and its important, rules are observed.
that is what the ceremony does - gives opportunity to observe rule that keep society going 'constantly reminding the individual that he must keep himself together as a well demeaned person and affirm the sacred quality of other'
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Stigma:
"something unusual or bad about the moral status of the signifier"
'disqualified from social acceptance'
dont fit categories or attributes that go with normal expectations of person we encounter.
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