globalisation

In 1964 he predicted rise of global village where media around world would connect up and create a giant nervous system 'super culture'

constraint of geography, economic, political, social and cultural arrangements have declined. everyone and everywhere is more accessible

'time-space-compression'

location is not important- we can be online anywhere in the world but occupying the same virtual space

assumes process is positive

assumes happens in same way everywhere

assumes that everywhere ends up looking culturally the same

sometimes only focus on cultural or social or political processes

assumes globalisation creates a post modern culture of individualism and choice

'mass self-communication'

people see disclosure about oneself as associated with popularity

internet based social networks allow people to conceal the burdens of physical identity and present a better version of themselves

virtual worls allow people to reshape their identity. people may adopt avatars which are of the opposite gender

young people are most frequent users of social media. they create an online self which may be artificial or fictious

young people engage in checking, updating and liking ect to manage people's impressions of themselves

young people may change their profile picture in rememberance of an event recently occured for e,g to a french flag

virtual identity is seen as making young people narcissistic

fear of negative reaction to identity performance makes young people more at risk of moodiness, isolation and anxiety

young people are becoming menatlly tethered to their devices making it hard for them to develop an autonomous seperate self

digitalisation allows capitalist corps to develop and spread their brands across multiple platforms eg, apple, samsung and microsoft

our minds are being colonised to all think the same way- encourage us to focus on the trivial and non political matters

'euphoria in unhappiness, obsession with goods and services' leads to repression of true self. new form of surveillance eg, alorythms shown in the Snowden report

new democratic open form of communication is liberating those previously shut. it is owned by small, elite capitalist class who want to control the masses

Muted Group theory - the internet is a male construct designed and policed by men so women find it hard to get their voices heard.

'fourth wave feminist' use interent to destabilise heirarchy aka the online feminist movement. young women adopt intersectional form of feminism- how patriachy, sexal abuse, racism, violence and homophobia are all linked

internet is a perfect device for women as it allows them to explore and subvert identities

technology liberates women from traditional notions of femininity. 'Cyborgs' human machines allow people to go outside the traditional gender role

in 'second life' and 'virtual ability' disabled and elderly groups could create different (able bodied) avatars

there is 2 identities during adolscence age: real one and stage managed. if they overlap it will create problems in the offline world

people create a fragmented sense of identity or self by using digital identities