GLOBALISATION

GIDDENS

- PROCESS OCCURED FOR 1.8 MILLION YEARS
- HUMANS - MOVE OUT OF AFRICA
- EFFICIENCY DEVELOP OF COMMUNICATION AND TRANSPORT
- MORE AND MORE POEPLE INTERCONNECTED

THE INTERNET

- CREATED 1983 - MADE COMMUNICATION EASIER
- PREVIOUSLY UNCONTACTED - BECOME A PART OF GLOBAL VILLAGE
- NATIONAL BOUNDARIES LESS SIGNIFICANT - BUSINESS OPERATE INTERNATIONALLY

WISEMAN
- TERM CAN BE MISUED AND MISUNDERSTOOD
- SHOULD INVOLVE VARIETY - SOCIAL, ECONOMIC, CULTURAL AND POLITICAL FACTORS
- DO  NOT HAVE TO OCCUR IN EQUAL AMOUNTS

EFFECTS CAN BE BOTH POSITIVE AND NEGATIVE
- MAY RESULT IN MARGINALISATION FOR SOME AND EXCLUSIONS E.G. DIGITAL DIVIDE
- POSITIVE - BRING PEOPLE TOGETHER

RATE IS NOT EQUAL
- LESS DEVELOPED COUNTRIES - D.C - MUCH LESS DEVELOPED

- ASSUME RESULTS IN HOMOGENISATION
- CAN LEAD TO DIVERSITY - GLOCALISATION - RESISTANCE TO PROTECT RIGHTS
- E.G. CERTAIN TRIBES

- ASSUMES RESULTS IN SOCIAL CHANGE
- INDIVIDUALISM AND CHOICE - CAN LEAD TO RESISTANCE

D.C.- INCREASE OF ONLINE COMMUNICATION

TIME AND DISTANCE NO LONGER MATTER

- WORLD HAS NOW SHRUNK

- GLOBAL VILLAGE - EASE TO CONTACT AND MAINTAIN RELATIONSHIPS AROUND WORLD

PLATFORMS FOR CREATING VIRTUAL NETWORKS
- RELATION TO FRIENDS, WORK, FAMILY, HOBBIES ETC.

- GLOBALISATION INCREASE
- ECONOMY AND EMPLOYMENT CHANGE - MORE RELIANT ON SOCIAL NETWORKS
- RELATE TO SOCIAL CAPITAL
- E.G. LINKEDIN - MORE THAN 20 MILL USERS WORLDWIDE

NETWORKED GLOBAL SOCIETY
- POST INDUSTRIAL SOCIETY
- FOCUS IS ON INFORMATION
- THOSE WITH IT - CREATE SOCIAL NETWORKS
- GREATER EMPLOYABILITY AND HIERACHIAL STATUS

CASTELLS

- MARXIST - SOCIETY REMAIN CAPITALIST
- SHIFT IN FOCUS TO INFORMATION AND POWER - REMAINS IN NETWORKS
- NO LONGER OIL, GAS AND ELECTRICITY

LARGE SETS OF DATA
- ANALYSE DIGITALLY
- REVEAL PATTERNS AND TRENDS
- USED IN COMMERCIAL COMPANIES

VOLUME
- AMOUNT OF DATA INCREASE
- STORE DIGITALLY - SPACE REQUIRED IS LESS
- EASIER TO FILTER OUT IRRELEVANCE

VELOCITY
- STREAMED AT UNPRECEDENTED SPEED
- NEED TO BE DEALT WITH PROMPTLY

VARIETY
- ALL DIFFERENT FORMATS - STATS - NUMERICAL DATA - MEDIA - EMAIL

VARIABILITY

- SOMETIMES COME FASTER THAN OTHERS
- E.G WHEN TRENDING

PLATFORM TO MAKE NETWORKS
- FACEBOOK ETC

15 MILL USERS OF TWITTER - 80% ACCESSED VIA PHONE

31 MILL USERS OF FACEBOOK - MAJORITY 24-35
- NEW FACEBOOK PROFILES CREATED - PLATEUD

LINKEDIN - 2O MILL USERS

SNAPCHAT - MOST USERS 13-20

EST - 41% OF GLOBAL POPULATION - USE SOCIAL MEDIA

RANGE OF INFO COMBINED AND DELIVERED - ONE FORMAT
- E.G. - VIDEOS - TEXT - EMAILS

MARXIST CONCEPT
- SUGGEST CAPITALISM IS SUPPORTED DUE TO THIS

SOCIAL NETWORK OF INDIVIDUALS
- CREATE ONLINE COMMUNITY
- MAY OR MAY NOT REFLECT OFFLINE LIVES

- CROSS GEOGRAPHICAL - POLITICAL AND SOCIAL LINES
- BECOMING MORE COMPLEX AND REALISTIC

- ALLOW SHARE INTERESTS - CREATE AND TRANSFORM IDENTITIES

CARTER - CYBERCITY
- 1 MILLION USERS - 3 YEAR STUDY
- PARTIC. OBS. - QUESTIONNAIRES - OFFLINE INTERVIEWS
- INVEST MORE TIME IN ONLINE RELATIONSHIPS
- MORE LIKELY TO CONTINUE ON INTO THEIR OFFLINE LIVES

BOELLSTORFF - SECOND LIFE
- 2 YEARS
- PARTIC. OBS - INTERVIEWS
- LITTLE REGULATION - RESULT IN CRIMES E.G.- ****, PROSTITUTION

MASSIVE AND RAPID ADVANCES IN TECHNOLOGY
- MOVE FROM ANOLOGUE, MECHANICAL AND ELECTIRCAL TECHNOLOGY
- TO DIGITAL

- NEW MEDIA (NEW FORMS OF D.C)

1) EXTENSION AND DEVELOPMENT OF EXISTING PLATFORMS
- E.G. NEWSPAPERS - NOW ONLINE & SATELLITE TV

2) NEW PLATFORMS
- MOBILE - LAPTOPS
- ALLOW COMMUNICATION DYNAMIC WAYS
- MANAGE LIVES - RELATIONSHIPS - SHOPPING - DIET ETC.
- HELP PEOPLE BE INDIVIDUALISED