Geography DME - Attitudes towards Environmental Sustainability

TNCs such as BP and VW

TNCs often stress their envirnomental policies and efficiency, but are sometimes accused of 'greenwashing' and 'tokenism' by environmentalists - using slick marketing and public relations to appear more environmentally freindly than they really are.

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NGOs such as Oxfam and CAFOD

Many NGOs that work in the developing world emphasise the need to use small-scale, intermediate technology such as water hand-pumps, solar panels and rainwater harvesting. They focus on using renewable resources.

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Conservation Organisations such as the WWF

The World Wide Fund for Nature (WWF) focuses on the eco-footprint concept. This suggests that humans are already 'living beyond their means' in terms of using natural resources.

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Environmental Pressure Groups such as Greenpeace

Pressure groups such as Greenpeace focus on pollution and waste, such as the damge done to the environment by industry, energy consumption and the 'throw-away' society.

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