Owners and Stakeholders want profit which measures there success
Profit= total revenue - total costs
success can be measured by job creation.
Important because it creates wealth in the economy and helps raise the standard of living. Impotant to workers as it creates stability. Linked to profitability.
Market share is also a measure of success
A business's market share= the business's sales/total sales in that market x100
Businesses want Positive Clash Flow
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