GAP
G What is the text? How do you know?eg a newspaper, a magazine, a website, a book etc - will help you to think about the intended audience who will read or look at the text.
AWho is the text aimed at? How do you know?Different styles of writing will be used for different audiences. You would probably not speak to your head teacher in the same way as you speak to your friends.
PWhat does the text want you to do? How does the text make you do it?All documents have a purpose - some entertain, some inform, some persuade and so on.
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