A way for a business to start up is to go into a term called franchising. This is when a sole trader or company buys into an existing business and can start trading under that name.
A franchisee is the person/ people that buy the business name.
A franchisor is the compeny that sells the right to the franchisee.
Opening a new franchise is usually less risky than setting up an independant retailer. This is because the franchisee is adopting a proven business model and selling a well-known product in a new local branch.