FOREIGN MARKETS

Assment

problems

benefits

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ASSEMENT OF FOREIGN MARKETS

  • Market research to analyse consumer behaviour could be diffuclt in countires far away eg China.
  • investment appraisal based on forecast

NORMAL MARKET ANALSYSIS FOR FOREIGN MARKETS INVOLVE

  • Market trend analysis: antitcpating future growth
  • Market research inton consumer usage and attitues; qual and quant data
  • consumer profiles; to build a piocutre of the target market to segment, organise quota, and engage in market mapping
  • competitor anyalsis, to see;
  • bargaining power
  • threat of new entrant
  • threat of subsitites
  • effectivess of competitor

As you can see foreign market analsis is different in comparison to research of the same cultures market

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FACTORS REALTED TO PARTICUALR FOREIGN MARKETS

Social and Demongraphic population factors

  • population size and growth rates
  • age distribtuoon
  • exporting and potential workforce
  • work ethinic/class barriers

Political factors

  • politcal stability
  • barriers to trade
  • education
  • openess to foreign investment

Finanical factors

  • Leveles of inceom, labour and land costs, exchange rate
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POSSIBLE CONTRAINTS

Politcal system

  • state control
  • corruption
  • equality

infrastructure

  • transport
  • transport between and within the country
  • power supplies

Economic performance

  • growth rates, inflation, indebtness
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