FOREIGN MARKETS

• Market research to analyse consumer behaviour could be diffuclt in countires far away eg China.
• investment appraisal based on forecast

NORMAL MARKET ANALSYSIS FOR FOREIGN MARKETS INVOLVE

• Market trend analysis: antitcpating future growth
• Market research inton consumer usage and attitues; qual and quant data
• consumer profiles; to build a piocutre of the target market to segment, organise quota, and engage in market mapping
• competitor anyalsis, to see;
• bargaining power
• threat of new entrant
• threat of subsitites
• effectivess of competitor

As you can see foreign market analsis is different in comparison to research of the same cultures market

Social and Demongraphic population factors

• population size and growth rates
• age distribtuoon
• exporting and potential workforce
• work ethinic/class barriers

Political factors

• politcal stability
• barriers to trade
• education
• openess to foreign investment

Finanical factors

• Leveles of inceom, labour and land costs, exchange rate

Politcal system

• state control
• corruption
• equality

infrastructure

• transport
• transport between and within the country
• power supplies

Economic performance

• growth rates, inflation, indebtness