Rather than having to deliever expensive prints of film to each individual cinema, companies can senf digital files instead. E.g: The Da Vinic Code, Star Wars: Revenge of the Sixth and Mission Impossible III
The new Star Trek was released on the same day globally digitally, alongside 35mm prints for cinemas
Marketing - All new films now have a web presence with allocated sites.E.g: Skyfall.com offers the latest news, videos, merchandise, downloads= "Word of Mouth" about the film and usually increases the possibility that an audience will want to see it. A successful example is the "Blair Witch Project" the film gave the impression this was real, actual "found footage." The filmmakers and Artisan Entertainment supported that by building a website that backed this claim; they also circulated the rumors via online message boards. The film terrified audiences all the more when, in the back of their heads, they thought it might just be real.
1 of 2
Consumption
Broadband speeds have increased to the extent to that now full length films can be downloaded in a few hours from both legal and Illegal sites. e.g: Slumdog Millionaire was available on peer to peer sites several months before it's release.
Many UK businesses now offer DVD rental services. For a monthly fee, you can rent a number of DVD's which are then sent through the post. The well-known ones are LOVEFILM with 11 million subscribers and also similar services such as Amazon, Tesco which have an inventory of about 30,000 films
Furthermore the internet opens up the possibilites of participation in fan sites and fan culture. E.g: One can discuss your favourite films online on forums such as Britmovie.co.uk, purchase rare DVDS on Ebay or even shoot your own fan footaae and upload it via film sharing sites
Comments
No comments have yet been made