Fieldwork and Research

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Goodwood- Fieldwork

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Gunwharf Quays- FieldWork

Entainment- People Count-> Taken from 10:30-10:50

  • More in Cinema than Bowling 
  • 64 Men and Female at Cinema then 12 Male and Female at bowling 

Heritage- Bipolar

  • Dockyard on Quayside
  • Scored 9 from -24 to 24

Retail- Perception Analysis -> Taken at Shopping Centre and Across the Road

  • Shopping Centre scored 10 from -12 to 12
  • ATR scored -7 from -12 to 12
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Eastbourne- Fieldwork

FieldSketch vs Photos

Beach Quality - Primary and Quantative

  • Scored 27 out of 36

Environment Quality Survey - Taken Start of Beach and Outside Cafe

  • More outside Cafe
  • Every 3 Metres along 25 metre Tape
  • 36 pieces at Cafe and 15 at Start of beach

Bipolar - coastal defence

  • Scored 2 from 24 to -24


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Eastbourne- Why Move?

Why does Eastbourne attract people?

  • Climate – 2nd sunniest area in the UK, mild winters

  • High environmental quality – Attractive environment to live in, few miles away from UK’s first world heritage coast.

  • Accessibility  - Less than two hours by train to London

Locate in Eastbourne because …?

  • Cheap land available for development

  • House prices are lower

  • University attracts young people who go on to work in the banks nearby- Skilled graduates

  • Minimum wage is lower in Eastbourne than London

  • Aging population but attracting younger people with the university and the vibrant night life

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Eastbourne- Social

Rapid population growth

  • 1815 – 695 People
  • 2001 163,000 People
  • Reason not natural increase because the birth rate is lower than the death rate because it has an aging population
  • Reason for rapid population growth is inward migration of old people over 50 years
  • Railway systems in Victorian period led to growth –for holiday’s people began to visit seaside resorts
  • 1888 Pier was built to attract more people
  • Easy Jet and Ryan air make it easier to access cheaper holidays to the Mediterranean.A decrease in seaside resort holidays.
  • To counteract this Eastbourne council built a fast train system linking London and Eastbourne.
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Eastbourne- Economic

Economic Boom

  • Recent years service sector seen an increase in employment

  • Particularly in banking, finance and tourism

  • 2003 18,000 people worked in banks and other financial services.

  • International bank JP Morgan Chase – large office on the edge of the city and smaller offices in the centre, employs more than 4,000 people

Coastal squeeze – Development has to fit into less space because of green belt- promotes building on brownfield sites- 12,000 new homes build on brownfield sites old hotels changed to student accommodation

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  • Census Data, most recent data available is 2011, can be used to anaylse a variety of potential inequalities eg number of cars per household, qualifications, average income (can be Social,Economic or Environmental)
  • Local newspapers, blogs, community website, looking at local's point of view on local issues (can be Social,Economic or Environmental)
  • Broadband/Wifi availability for rural inequalities (Economic)
  • Distance to nearest services like hospitals, school etc (Social)
  •, looking at local neighbourhood data such as house prices, crime and local schools, can be searched by postcodes or possibly super output area (Social)
  • Historical maps looking at loss of land due to erosion and loss of villages (Environmental)
  • Photo survey, comparing photos (Social and Environmental)
  • Claimant count, people seeking unemployment benefits in an area (Social and Economic)
  • GIS websites like Google earth (can be SocialEconomic or Environmental)
  • Wheres the path website looking at loss of land, comparing map, measuring erosion (Environmental)
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Fieldwork Techniques

  • Questionnaires, talking about sampling eg random, stratified etc (can be Social or Economic)
  • EQS (Environmental Quality Survey), ranking the local area based on a variety of categories (categories can be SocialEconomic or Environmental)
  • Pollution Survey, looking at litter in an area (Environmental)
  • Car Count Survey, looking at traffic ineuqalities (Economic and Environmental)
  • Bi-Polar Anaylsis, good and bad points of an area ( SocialEconomic or Environmental)
  • Cost Benefit Analysis, comparing coastal defence stratagies (Economic)
  • Decay Index, ranking areas based on a number of factors and producing an overall ranking (Social)
  • Graffiti survey, looking at extent of graffiti in an area to assess deprivation (Social)
  • Land Use GOAD map (Economic)
  • Interviews (Social)
  • Pedestrian Count (Social)
  • Housing Deprivation Survey (Social and Economic)
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