Factors that affect demand for a product

Factors that affect demand for a product

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examples

  • state of economy (how much people willing to spend)
  • quality of product/ service
  • brand image -> brand rep-> brand awarness
  • usage rate
  • availability
  • current trends (change over time)
  • seasons
  • price
  • inflation
  • boom/slump
  • advertising
  • mass marketing
  • competitors
  • alternative/ subsitute
  • improvement on product
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