A variation of Asch's study shows the role of allies in giving social support. Allen and Levine investigated what happens if this support is not particularly true or valid.
3 conditions in a Asch type task
Poor vision supporter-Invalid social support
Normal vision supporter-Valid social support
No supporter
Ally is helpful in resisiting conformity, more so percieved as offering valid social support
Evaluation: Hornsey et al. remarkably little movement towards the majority on attitudes that had moral significance for individual even when this involved public behaviours. People more willing to maintain their independence if they have to make moral rather than physical judgements
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