Theory suggests that CBT is the way - focus on identification of thoughts and situations+ managing them through skills, rehearsal and training
-Supported by observation: dieting among obese people creates inital rapid weight loss in first 6 months. After this, relapse is more likely to occur and failure to maintain the behaviour change towards food is the reason. This could be bc lack of knowledge, skills to manage a relapse, as well as dealing w the negative side effects eg hunger, stress+ social pressure JEFFREY 2000
--> supports bc suggests that success comes from teaching skills that have a cognitive element rather than mainly focusing on restraining the eating.
-Issues w observation: GOOD- high ecol. val BAD- usually done on small samples- low pop val., lack of control and so low internal val, and because of this, causal conclusions cannot be drawn
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