Informational social influence helps to explain how social sterotypesdevelop.Wittenbrink and Henley found people exposed to a negative, but supposedly majority view about African Americans later reported more negative views about a black individual.This suggests we are shaped by others when we beleieve they know more about an issue than us.
It also explains how political opinions are shaped. Fein found judgements about presidential candidates in a debate were influenced by how others were supposedly acting towards them suggesting the influence by others when we believe they are more informed than us.
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