Explainations for Conformity

A brief overview of the reasons why people conform.

Criticism is appreciated.

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Normative Influence

DESCRIPTION:

A desire to be liked, fit in with a group, to be accepted in the majority. This is a SHORT TERM CHANGE IN BEHAVIOUR. Changes only occur in front of this group (public change)

STUDY:

Asch - Someone saying the obviously wrong answer to be like everyone else

WHAT TYPE OF CONFORMITY COULD IT LEAD TO?

Complicance - it's only a short term change

EXAMPLE:

Friendship groups liking one thing, so someone will go along with the group pretending to like it too.

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Informational Influence

DESCRIPTION:

A desire to be right. A LONG TERM CHANGE IN BEHAVIOUR. Changes even occur when away from the group (privately).

STUDY:

Jenness - Jelly Bean guessing, hoping to be correct.

WHAT TYPE OF CONFORMITY COULD THIS LEAD TO?

Internalisation - as they believe the answer to be correct

EXAMPLE:

Pub quizes, where someone doesn't know the answer but will take other people's answers as 'right'

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Social Identity Theory

DESCRIPTION:

Desire to belong to a group. This leads to a sense of belonging and significant difference bwteen other groups. LONG TERM CHANGE IN BEHAVIOUR.

STUDY:

Zimbardos - A clear destinction between prisioners and guards.

WHAT TYPE OF CONFORMITY COULD THIS LEAD TO?

Identifiation - you personally believe the group's valuses and attitudes to be correct and you follow them privately without the group.

EXAMPLE:

Sport Fans truly believe their team is the best in the world.

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