F ont size and style( bold, italics, LARGE)
I mages or illustratuions, charts or diagrams.
S logan/ logo- a catchy phrase/ emblem.
H eading and subheadings
C olour- connotations/ association
L ayout- the way a text is constructed/ position
U nderlining- for emphasis.
B oxed text (Framing lines, shapes, quotations and key information)
B ullet points and numbering.
R hetorcal questions? (involve and engage you)
Emotive words. (+ or - appeal to reader's feelings)
Assertion (bold, strong statement)
Poetic technques (simile,metaphor, allteration ...)
Repetition (of words, phrases, sentence structures)
Opinion (fact/ opinion & fact blends)
Personal address: 'you'/ 'you'- speaking to the reader.
Exaggeration (extreme exaggeration is hyperbole)
Statistics (figures, numbers, %)
T ext type- what is it?
A udience- who is it aimed at?
P urpose- why has it been written for?
why has the text been written.
is it to:
who has the text been written for?
P oint- identify the technique
E vidence- prove it! Find something in the text.
E xplanation- why has the technique been used? Link your reason to the audience and purpose.
Comparative connective similarity.
Compare- show a similarity or add a point.
- Not only
- In addition
- As well
- In a similar way
Compartive connective difference.
CONTRAST- TO SHOW DIFFERENCE OR OPPOSITION TO A POINT.
- In contrast
- By contrast
- where as
- Never the less
- On the contrary
- IN spite of this
- On the other hand
- In fact
- Even so
- Differs form
- In other respects
- In the respect.