The studies of the cognitvie approach often employ highly controlled, specialised scientfic equipment.
For example lab studies and PET scans.
This means that the cognitive approach has combined both psychology and biology together and explained it well with evidence.
This means that the cognitive approach has scientific credibillity.
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The over reliance on computers.
The cognitive approach uses the 'computer analogy' to express the similarites of a computer and the human mind, and this is quite a successful comparison.
On the other hand, many researchers and cognitive psychologists have critisied the comparison by saying that humans have emotions and computers don't.
Many studies have revealed that emotions do have an affect on the mind.
For example Johnson and Scott (1976) anxiety on witnessing a crime.
This is evidence that suggests emotions are very significant when recalling (using your memory).
Because the cognitive approach overlooks the importance of emotions it suggests that the cognitive approach has not been studied in great detail.
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Lacks external validity.
The cogntive approach also uses artifical stimuli and lab studies in experiments researching the approach.
This is important because the results do not mimic everyday life.
For example recall of a word list whilst being hooked to brain scanners does not represent everyday life.
This memans the results lack external validity.
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Beneficial for everyday life.
The cognitive approach has been massively beneficial for society in everyday life.
For example, discovering a link between the Parahippocampal gyrus and OCD has not only created awarness of OCD but may bring psychologists and biologists closer to discovering possible cures for the mental dissorder.
In addition to this, the research of the cognitive approach has also created more development for AI (artificial intelligence).
These are both likely to be revolutionary for the technology industry and developing our knolledge of mental dissorders.
Therefore showing that the approach is massively benefical for humans now and in the future.
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Free will suggested.
The cognitive approach expresses the idea that we are free to think before responding to a stimulus.
This is a massive contrast to Behaviourism that suggests the response of a stimulus will be surely based on previous conditiong and reinforcement.
The cognitive approach suggestion of free will is much more reliable and reasonable to believe whereas behaviourism isn't.
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