A strength of the Social Learning theory is that it emphasises the importance of cognitive factors in the learning process.
Neither classical or operant conditioning can offer a comprehensive account of human learning on their own because cognitive factors are completely unaccounted for and are not taken into consideration.
Humans and animals store information about the behaviour of others and use this to make judgements about when it is appropriate to perform certain actions in relation to this.
Social Learning theory provides a more complete explanation of human learning than the behaviourist approach by recognising the role of the mediational process.
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