Informed Consent
- The experimenter must gain full informed consent form the participant to take part in the study.
- Includes telling the participant the full aim of the study, their role in it and how their data is going to be applied.
Deception
- Linked to informed consent
- Not telling the participant the whole nature of the study or not telling them a part of it.
Protection from psychological and physical harm
- Participants must leave the study in the same state of mind as when they arrived,
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