- companies try to be carbon zero
- if they can't, they purchase carbon credits
- carbon credits provided by companies that have carbon reducing activities
1. Reduce energy use and CO2 emissions through more efficient user behaviour
2. Improve energy efficiency with more efficient appliances and buildings
3. Incorporate renewable energy
4. Purchase carbon offsets
- money from carbon offsets invested in carbon-reducing activities
- mass planting of tress and forest regeneration, development and production of renweable energy, conservation of finite resources
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