Persuasive Speaking and Rhetoric
The technique of using language persuasively in order to influence the opinions and behaviour of an audience.
Concerned with how a speech is structured, the devices that can be used to affect the audience through comparsions or contrasts, methods of emphasising points and ways of addressing the audience
A pattern of three repeated words or phrases, can be particualr memorable.
Contrasting words or phrases to a create a sense of balance or opposition between conflicting ideas.
Repetition and Replacement
A pattern in which some words or phrases or repeated and others replaced Used to reinforce and develop points in persuasive speeches. e.g:
"We must plan for a strong economy, we must plan for full empluyment, we must plan for a healty nation"
A word or phrase that is opposite in meaning o another, e.g "hot and cold", "fat and thin"
Where apparently contradictionary terms are placed together
e.g: Bitter sweet