Effectiveness of headline, image and layout
Headline
- 'Ominous' complex wording- important, true, curiousity, urgency
- 'warning' dramatic
- 'from above' religious connotations- from heaven/God, must be important and worrying
Images
- Picture of base camp underneath mountains- camp is sinking
- In base camp picture the men are smiling- contrasts sadness and worry of the article, shows when the picture was taken they were happy but now they're not
Layout
- 'The Independent,' type of readership- business men/women, intellectual
- '6th July 2007' the situation could have got even worse since then
- paragraphs chronological
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