Informs the reader of the topic and is usually eye-catching.
These make the text easier to read and are usually linked to the audience.
These allow for more complex issues to be discussed and are often linked to the audience.
These are usually eye-catching, they are used to structure the text and break it up into clear sections.
These make the writers ideas clearer on the page.
These are eye-catching and support the ideas of the writer.
These are eye-catching and support the ideas and/or link to the audience through the shape.
Usually eye-catching and support the writer's ideas through their connations.
These give the reader little choice but to agree.
These make the reader feel in a way which will lead them to support the ideas of the writer.
These make the key ideas clear.
These make the key ideas memorable.
These accompany an image and can affect the way in which the reader responds to an image.
Usually hard-hitting, they highlight the key point and are often linked to purpose and audience.
These allow for more complex issues to be discussed.
These support the writer's agruement and make it seem more truthful.
These support the writer's arguement and can be very important if they are the opinion of an expert.
These create a vivid image for the reader.
This is everyday words/phrases which are more informal or chatty and give the text a more conversational tone.
This convinces the reader to support the writer's viewpoint.
These give a text a playful/critical mood.
These are short and catchy phrases which highlight key ideas.
This creates a mood to match the purpose and audience.
Adjectives emphasise how good something is. Verbs highlight an exciting activity. Both are often linked to purpose and audience.
When the writer says one thing but means another. It is often used to criticise or mock another person or their ideas.