- If it's a speech, don't forget that you can talk directly to your audience. Use plenty of personal pronouns - 'I', 'you' and 'we'. Also refer to why everyone is there listening, e.g. "thanks for coming to show your support for this cause".
- There are plenty of chances to anticipate your audience's responses. This always goes down well with the examiner because it shows you understand your audience's point of view.
"You are probably sitting there wondering what gives me the right to tell you how to run your business" - you're guessing what they're thinking so you can deal with their concerns.
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