When the reader is addressed dirctly to involve them in the text.
'You can make a difference'
'We all need to help'
The repetition of a sound or a letter.
The fast and furious footballer stormed across the pitch.
Facts and Statistics
Statements that are proven to be true. Data that is used to support a fact.
Alchol consumption is on the rise with 86% of children having tasted alcohol by the age 18.
Opinions and Anecdotes
Personal stories and thoughts from the writer.
Last Christmas the most awful thing happened to me...
Surely you agree that Paul's Boutique is the outfit of chavs.
When an idea or phrase is repeated for emphasis.
Imagine a world without poverty. Imagine a world without hate.
A question that does not require an answer but makes the reader think about an issue.
Do homeless people really deserve the lives they have?
Words or phrases that appeal to the reader's emotions.
The innocent woman was beaten savagely by her brutal attacker.
The different types of sentences used to engage the reader, e.g. short and shocking or long and detailed.
Southend, a seaside town, is always looking to attract tourism; from selling ice-cream to walking across the pier. But wasting millions on a sculpture is a shocking idea. Ridiculous!
When three reasons are given or three adjectives are used to describe something.
Boring, dull and mundane; another wet Sunday stuck indoors.
How the text is addressed to the reader, e.g. formally, informally, with humour, sarcasm etc.
I am writing to inform you...
Don't be jel, be reem.