Mills, Cameron & Shultz - 'Semantic Derrogation'
- female orientated words have become prejorated and have undergone a negative semantic shift, whereas the male terms have predominantly remained more positive.
Peter Trudgill & Jenny Cheshire - 'non standard pronounciation in men
- research into speech styles showed males were more likely to use non-standard pronounciation as part of a 'covert-prestige'
Lakoff - 'lacking authority'
- the use of female specialised vocabulary, precise colour terms and weak expletive terms, empty adjectives, tag questions, use of hedges and intensifiers.
(Holmes suggested that tag question are used to be polite)
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