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Question One

  • Opening sentence should sum up entire article
  • Develop points and use your own words
  • Link points together from different parts of the text
  • Read the question properly - Who/what exactly do we learn about? 
  • Write in paragraphs
  • What effect does this have on the audience? What do we feel about what we learn? Do we admire or sympathise?
  • Six or more points with relevant examples
  • These questions test your ability to understand the text, select relevant information and order it into a coherent answer.
  • Read the text and underline things that you can use in your answer
  • P.E.E.D - Point, example, explain, develop.
  • The beginning of a paragraph needs to show what the paragraph is about. 
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Question Two

  • Audience?
  • Detailed explanation of the effect of headings and pictures and how they help the article to achieve its purpose. Thoughtful points are backed up with relevant answers.
  • HOW the images and headings make the article effective
  • Eye-catching? Inviting? Makes the reader want to read on? Alliteration ---> memorable? Subheadings ---> make it easier to read...summarise the text below, show the reader what is to come? Pictures make it look more appealing ---> makes the reader want to read on? If the picture is about the place the text is about this makes it informative as people want to know what a place looks like before deciding to visit it? Could persuade readers how nice the place/thing is because the pictures show a beautiful....eg.? Bold font ---> draws attention to certain parts of the text? Pictures entice reader? If the pictures are bright ---> eye-catching? Breaking up of information keeps the readers attention? If there is examples e.g. pie chart ---> gives an impression of openness and credibility? Important text highlighted ---> makes it stand out? Larger font shows more important information?
  • The impression the layout gives you
  • Straplines are short statements that expand on what the headline says, these are found just below the headline. Hook the reader after the headline has got their initial interest.
  • Pick out words from the title and suggest how they will entice the reader 
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Question Three

  • Detailed interpretation of thoughts and feelings, backed up with relevant examples and thoughtful comments.
  • Language gives you clues: "The writer uses words like "endless" and "unoriginal", which imply that he did not enjoy the film.
  • The writer's tone: "The writer sounds sarcastic when she calls the contestants "the finest brains the country could scrape together."
  • Examples of good points:
  • "Linda Marchant's first impression is that the restaurant looks "like an office". She feels that it lacks authenticity, describing it as a "bizarre Anglo-Indian-Italian hybrid country" and "a million miles away" from Bombay. She is disappointed that the restaurant caters for the "post-nightclub rabble", rather than genuine curry lovers."
  • "Tom feels that the standard of Belgian chocolate is superior to other European sweet treats. In fact, he is so in awe of the Belgian chocolate culture that he describes it as an "art form".
  • "Bill feels that Oxford is not as "beautiful" as it is given credit for. He expresses the "gripe" that much of it is in fact "ugly" and "messy".
  • Structure your answer to that it's fluent and easy to follow
  • Recognise technical terms e.g.hyperbole, rhetorical questions, metaphors, similes, analogy, personification, alliteration, onomatopoeia, irony, sarcasm, technical and emotive language
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Question Four

  • Using comparing words like 'however', 'whereas', 'in contrast' and 'similarly' when writing your comparison essays. This will help get you marks for linking your points together. 
  • Make sure that you draw your points together so that the examiner can give you marks for comparing the two items. Try to point out a number of similarities and differences.
  • Highlight similarities and differences between things such as language and descriptions.
  • Detailed comparison of the effect of language used and how it helps the articles achieve their purpose. Thoughtful points are backed up with relevant examples.
  • Compare purposes: to inform? to entertain? to argue or persuade? to advise?
  • Factual? Formal? Serious? Entertain - keep the reader interested? Light-hearted?
  • Descriptive language? Reader? Positive/negative language? Convincing? Confident?
  • Facts and statistics/opinions? Emotive/technical language? Can the reader empathise?
  • Examples:
  • "Whereas Item 3 uses informal and descriptive language to express the opinions of the author, Item 1 uses informative, objective and unemotional language." Then, give some examples to back up your points.
  • You could point out the way authors of Item 1 and Item 3 both use descriptive language, or highlight the differences between the factual informative language in Item 2 and the vivid descriptions in Item 3.
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Question five and six

  • Convincing and compelling
  • Form, content and style match purpose and audience
  • Complex details
  • Write in the appropriate tone
  • Linguistic devices: rhetorical question, hyperbole, irony and satire
  • Extensive vocabulary
  • Fluently linked paragraphs
  • Structural features - different paragraph lengths, dialogue
  • Complex punctuation e.g. semi-colons ;
  • Variety of sentence forms to good effect including short sentences
  • Formal letters: 'Yours sincerely' if you've used their name, 'Yours faithfully' if you haven't. Informal letters: 'best wishes' or 'see you soon'
  • Adverts are persuasive
  • Speech: start with simple issues then build up to the more emotional ones.
  • Connectives: however, although, finally, nevertheless, despite, consequently, obviously
  • Writing to inform tells the reader facts
  • Could use subheadings if suitable to make it easier to read
  • P.E.E.D
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Thanks this is really helpful, just what I needed.

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