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Writing to Inform and Explain

  • Magazine- Inform and explaining, introduction, mix of fact and opinion
  • Account of event- personal, interesting detail, flashback, foreshadowing
  • Letter-Audience, structure, organisation
  • Leaflet- Headings, subheadings, bullet points, paragraphs, intro, detail
  • Speech-Audience, address audience, clear intro, humour, reassuring tone
  • What, how, where, when and why
  • Explanation- detail
  • Audience-language
  • Introduction- main points
  • Organisation- bullet points, subheadings, lists and paragraphs
  • Linking words
  • P.E.E.D
  • Quotes and statistics to back up
  • Humour
  • Interesting vocabulary
  • Rhetorical questions, smilies, lists, personal anecdotes, technical language, alliteration
  • Objective- all main points, neutral, facts and statistics, confident
  • Subjective- opinion, one sided, selective facts, personal experience
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Writing to Argue and Persuade

  • Alternative points of view- counter-arguments- show strength of your argument against it
  • Letter-emotive language, encourage
  • Speech- alliteration, sound, opinion, balanced
  • Adverts- facts, figures, opinion presented as fact
  • Write in correct form- purpose and audience
  • Tone of writing- older, formal, students, relaxed, colloquial
  • Emotive language- shocking facts, contrasting adjectives, rule of three
  • Flattery- Value, intelligence, flatter product/idea with superlatives- most
  • Facts and statistics- realistic, convincing, assetion (it is obvious/clear)
  • Quotes authoritive figues- doctors, scientists, politicians
  • Generlisations- forceful and convincing
  • Personal anecdotes- involves you, back up
  • Exaggeration- appalled, bend truth
  • Rhetorical questions- end argument
  • Humour- irony or satire, make alternative point of view ridiculous
  • Different tenses- past, to present, future- make promises
  • Repetition- three times to emphasis. Conclusion(reinforce main points)
  • Introduction, early devlopment(build on opening) later development (what readers should do and why), 
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Writing to Advise

  • Leaflets
  • Magazine and newspaper articles
  • Speeches
  • Headings, clear, reassuring tone, suggest course of action
  • Writing style depend on audience- change vocabuarly
  • Could, must, might, will, may, can, should
  • use heading, subheading and bullet points, ask questions give answers
  • How, when, where and why
  • Address using you and your
  • Start with introduction- talk directly to reader, reassuring tone, understanding, with a heading
  • Sum up poits at end- bullet points
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Writing to Describe

  • Painting picture with wirds, exoressive, inventive
  • touch, smell, sight, taste, sounds
  • Dont state obvious
  • Viewpoint
  • Imagery- similes and metaphors, personification
  • Short and long sentences
  • Repeatinf a word or short phrase
  • First snetence grab readers attention
  • Try to use interesting structure
  • End by going back to start, cliff hanger, withheld information
  • In media res
  • Spelling
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