Elections

?

1979

. labour govt lost

. winter of discontent, strikes, poor industrial

  relations with the trade unions

. funding the labour party

. conservatives - Margaret Thatcher was optimistic about the future of Britain - e.g. privatisation, etc but wasn't in the 1979 manifesto

. were effective in what they did

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1997

. John Major govt - consensus style, weak politician, not popular - because of the disunity in his party and wasn't able to sack members - so he stepped down as leader of the conservative party

. sleaze scandal, sex scandal, financial scandal

. Black Wednesday destroyed economic credibility

. conservative have been in power for over 18 yrs

. Tony Blair was able to restore Britain

. policies attracted the lower social classes (C2s) such as;

- no high taxes, reduced spending, not changing trade unions, no rationalisation (making Labour feel like a safe party again, attracting C2s and swing voters)

. Blair personality: educated (Oxford), media support (Sun & Murdoch Press)

.Conservatives were kept in power because of economic credibility

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2010

. govt lost (Brown), oppositional wins (Cameron)

. coalition (govt did lose the election)

. Financial Crash caused a downfall

. Brown should've held an election in 2008 - portrayed as weak and afraid

. Labour party is like the London party

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