. John Major govt - consensus style, weak politician, not popular - because of the disunity in his party and wasn't able to sack members - so he stepped down as leader of the conservative party
. sleaze scandal, sex scandal, financial scandal
. Black Wednesday destroyed economic credibility
. conservative have been in power for over 18 yrs
. Tony Blair was able to restore Britain
. policies attracted the lower social classes (C2s) such as;
- no high taxes, reduced spending, not changing trade unions, no rationalisation (making Labour feel like a safe party again, attracting C2s and swing voters)
. Blair personality: educated (Oxford), media support (Sun & Murdoch Press)
.Conservatives were kept in power because of economic credibility
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