Effect of the Media on Society - Key Words

Effect of the Media on Society - Key Words

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  • Created by: Lollipop
  • Created on: 20-06-12 15:14

Socialisation - the lifelong process of learning the skills, customs, attitudes, norms and values of your culture

Stereotype - a simple, fixed mental image (usually negative) of a group of people generally based on the behaviour of a few individuals from within that group

Mass Culture - the transmission of cultural values through mass media of communication eg. television

Substitute Hearth - the idea that the television replaced the fireplace as the focus of the living room

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