economic impact of tourism: China

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outbound trips and expenditure

  • increased rapidly in last decade
  • 2005- 31million chinese travelled abroad and spent an avwerage of $500 per person
  • china will be 4th largest source of outbound tourism
  • at present only 2% population travel abroad
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reasons for growth

  • rising disposable incomes
  • longer holidays
  • increased interest in overseas travel
  • more relaxed political restrictions
  • advertising/pronomtion
  • greater avaliability of travel services
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Inbound tourism and reasons for growth

  • 2008 olympics, 31 world heritage sites (such as the forbidden city) boosted tourism
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tourisms contribution to economic development

  • 16.6 million employed in tourism
  • 72 million jobs indirectly linked to tourism
  • 70% tourist revenues come from internal tourism
  • 1.5 billion trips within China in 2006- able to spend more on tourism due to higher incomes stimulating further economic growth
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